I am embarking on a 50 coffee meetings challenge.

50 coffee meetings. It should stick in your head as a metaphor for networking. For getting outside of your comfort zone. For starting relationships today that won’t pay off for a year. It’s the entrepreneur’s equivalent of “10,000 hours.”

This simple auctionable bit of advice made a lot of sense, especially once I saw the power of 50 Coffees in action. If you are reading this, and you are working on new ideas as I am, I challenge you to start your own 50 coffee meetings and write about all the cool people you meet.

Ladies and Gentlemen, I give you 50 coffees.