If your non-profit has a website, make sure the content on your site is optimized for the web. Some of the basic rules to keep in mind:
- Use keywords in your writing copy that would help people find your content on the site when they do Google search and scan it
- Use accessible language. I love seeing active voice, colourful verbs, shorter sentences, and story formats on the web.
- Less is more on the web, so don’t forget the importance of white space. Breaking down heavy blocks of text with paragraphs, bullet points, images, and spaces make your text easier to read
- Power up your copy with hyperlinks
- Engage people that read your text with a simple call to action (donate, share content, comment, volunteer, etc.)
Here are a few links to learn more about writing for the web from Journalism.co.uk
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