The problem with non – Seth Godin says it best

I invite you to take a minute and read the full version here: http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html The problem with non Non as in non-profit. The first issue is the way you describe yourself. I know what you’re not but what are you? Did you start or join this non-profit because of the non part? I doubt it. [...]

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