In preparation for the workshop I’ll be leading at My Charity Connects conference, I thought it’d be a good idea to put up a short list of case studies worth looking at.
Social media case studies
- Best Job in the World – contests
- KIVA – strong values, community involved in building the organization
- Google – providing value for free. What is the return?
- Department of Culture – community mobilization
- TakingITglobal - youth engagement
Update: The video of my talk at My Charity Connects conference is now available
I Came, I Saw, I Planned: Social Media Strategies from CanadaHelps on Vimeo.
Slides: http://www.slideshare.net/MyCharityConnects/elena-yunusov-i-came-i-saw-i-planned-social-media-strategies-1563823
Workshop description:
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Now that you’ve got your staff and board excited about social media, what’s the next step? Like any other communications or marketing plan, it starts with a strategy, rooted in your organization’s desire to enhance your relationships with your stakeholders. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will we’ll touch on how each fits into the communications plan you’ve already got.
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